I shape global brand identities that resonate across cultures, building scalable design systems and narratives across marketing, product, and experiential touchpoints. I lead teams and creative partners through brand design, architecture, strategy, and storytelling with a focus on clarity, consistency, and business impact.
Associate Design Director at Snap
I led design and creative direction for a Netflix Sports identity built around the tension between sweat and soul. The flexible system uses layered compositions, bold typography, and an abstracted “N” symbol across social, events, and global marketing campaigns.
I developed the visual identity for Tudum as it evolved into a global fan event. The system introduced a 3D transformation of the Tudum logo, Brazilian street-poster-inspired typography, and flexible applications across stage graphics, merchandise, signage, and spatial installations.
I provided design and creative direction for a brand identity reflecting the whimsical, multifaceted nature of Roald Dahl’s storytelling. The system combines the custom “Fantastic Mr. Font” typeface with a vibrant, story-driven palette.
I shared work for the Netflix Is a Joke Festival, exploring whether graphic design can be funny through a collaborative approach that does not take itself too seriously.
I helped develop the Netflix Core Styleguide, a global framework for consistent brand expression. Built from the Netflix Streams ident and incorporating Netflix Sans and the brand’s logos, it was supported by centralized standards, toolkits, and best practices.
I led design and creative direction for Netflix Sans, developed with Dalton Maag as a bespoke typeface supporting over 120 languages. The type system spans multiple weights and widths for marketing, editorial, product, and global brand communications.
